Quick service restaurants
Your restaurant identity is a precious asset. When successful restaurants expand into multiple outlets sensitivity is needed to ensure its application remains consistent, vibrant and fresh over a varied property portfolio.
Our role as designers means we are well placed to play a central role in managing this process.
An example of this is our work for Wrap it up!, one of the fastest growing QSR concepts in the UK.
Customers relate well to interior schemes that project the restaurants unique personality and values. The focus of our work for Wrap it up! has been to emphasise and develop this into a scalable concept that will work in many locations.
Design CLD created an eclectic design to entice the modern consumer. We introduced an updated colour palette spanning many multicultural influences to reflect the diverse nature of the menu and chose durable materials such as blackened steel furniture and wooden floors combined with geometric patterns to create a cool urban brand.
Backed up with our experience working with high street chains – this look and feel and awesome food offer is a winning formula, set to roll out throughout the UK and beyond.